Author name: Sven Gensler

Building a Strong Intellectual Property Framework: China’s Ambitious 2024 Plan

China has long been recognized for its rapid technological, innovation, and economic growth advancements. As the country continues to position itself as a global leader in various sectors, it has become increasingly clear that a robust intellectual property (IP) framework is crucial to sustaining this momentum. On May 16, 2024, China’s Office of the Inter-Ministerial

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entrepreneurship, digital assets, brand awareness, risk management

Entrepreneurship, Digital Assets, Brand Awareness & Risk Management

In our swiftly evolving digital environment, entrepreneurs face the imperative task of leveraging digital assets to augment brand awareness as they implement comprehensive risk management strategies. This multifaceted strategy is crucial for entrepreneurial success and the establishment of sustainable revenue streams. Founding an esteemed reputation akin to that of Tesla, Coca-Cola, or Ikea involves building

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